Like really, how did they know?
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Archive for July, 2010
An article on dirty tricks in design. One interesting tidbit plucked from the comments:
You could pick pretty much any element of the Ryanair website, but a particular favourite of mine, if you could call it that, is the way they subtly force you to buy travel insurance. The question is labelled as “Buy Axa travel insurance”, but the select field has a default value of “select country of residence”.
Buried in the middle of the options, which are almost in alphabetical order, is the option “No travel insurance required” – between Latvia and Lithuania!
I ran some usability testing with this site and a number of similar sites for a client of mine (not Ryanair) and almost every participant simply accepted they had to buy travel insurance, because they were blind to this option.
Horrendous, immoral, but quite clever at the same time…
The other ones are certainly worth a look too. Got any favorites?
This site serves as a source of truth regarding tools, products, and services of interest to marketers who use “black hat” tactics.
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