BlackHat SEO News & Reviews

Here’s what some computer security professionals from Black Hat 2008 had to say about black hat money makers online.

Google has their own set of rules for webmasters when it comes to search engine optimization. I quote from the official published document:

Quality guidelines - basic principles

* Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
* Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
* Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
* Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold

The Domain Name System (DNS) associates various information with domain names; most importantly, it serves as the “phone book” for the Internet by translating human-readable computer hostnames, e.g. www.example.com, into IP addresses, e.g. 208.77.188.166, which networking equipment needs to deliver information. A DNS also stores other information such as the list of mail servers that accept email for a given domain. By providing a worldwide keyword-based redirection service, the Domain Name System is an essential component of contemporary Internet use. (source: http://en.wikipedia.org/wiki/Domain_name_system )

Here’s Dan Kaminsky presenting more about the DNS vulnerability. He says the WHOLE internet is potentially SCREWED. This could be a big deal in the wrong hands.